Case Study
Google Ads Campaign for Premium Clothing Store Generates 14x ROAS with $28,050 Investment Increases Sales by 627% with Google Ads
Stylight, a premium clothing online store in Europe, invested $28,050 in Google Ads and earned a profit of $392,700 within six months. With high-quality contextual advertising, target audience identification, and mobile bids optimization, the campaign generated a 14x return on ad spend (ROAS).
Introduction:
Stylight, a European online store for premium clothing, wanted to boost sales and recoup orders with a low average bill. To achieve this goal, the company collaborated with digital marketer Kim Romanov from October 2021 to implement a Google Ads campaign.
Average monthly budget for Google Ads
$6,500
Company Overview:
Stylight is a leading online fashion store in Europe, offering a wide range of premium clothing and accessories from top brands.
Situation Analysis:
With the growing demand for online shopping, Stylight needed a targeted advertising strategy to reach potential customers and generate sales. The challenge was to set up the Google Ads campaign correctly to achieve the desired results.
Objectives:
Stylight aimed to increase sales and recoup orders with a low average bill by implementing an effective Google Ads campaign.
Strategy:
Kim Romanov developed a comprehensive advertising strategy for Stylight, including high-quality contextual advertising setup, segmentation by request hotness, target audience identification, negative keyword research, mobile bids optimization, CTA ads and extensions, search page target position strategy, relevancy rule for ad creation, and anti-click protection. The campaign also included A/B testing of three ad variants to identify the best-performing one.
1st Month Results:
0
Sales
$
0
Total ad budget
$
0
Profit
6 Months Results:
0
Sales
$
0
Total ad budget
$
0
Profit
Conclusion:
The collaboration between Stylight and Kim Romanov for the Google Ads campaign was highly successful, generating a 14x ROAS within six months. The campaign’s success can be attributed to the effective targeting, optimization, and A/B testing strategies implemented by Kim. The Stylight team is satisfied with the results and plans to continue working with Kim for future campaigns.