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Case Study

Facebook and Instagram Ads with ROAS 3.95x for and Handbag Jewelry Store Ads

Discover how a strategic marketing approach increased sales for a jewelry & handbag business with a fresh start, achieving a 3.95x ROAS in just one month.

ROAS: 3,95x

Ads Budget: $1,415

Profit: $5,600

34 Purchases

Introduction:

Learn how a tailored digital marketing campaign, focusing on Facebook and Instagram ads, helped a newly-established jewelry and handbag business grow its sales and revenue in just one month.

Project duration: July 2021 – April 2022.

Average monthly budget for Meta Ads

$1000 - $1500 depending on the seasonality

Facebook and Instagram Ads with ROAS 3.95x for and Handbag Jewelry Store Ads | Case Study
Facebook and Instagram Ads with ROAS 3.95x for and Handbag Jewelry Store Ads | Case Study

Company Overview:

Anna Golovina is a startup e-commerce business selling designer jewelry and handbags, with an average price of $100 per item. The company operates through its website and Instagram page.

Situation Analysis:

The business had no prior data or experience with digital marketing and needed a brand promotion strategy to generate sales quickly.

Facebook and Instagram Ads with ROAS 3.95x for and Handbag Jewelry Store Ads | Case Study
Facebook and Instagram Ads with ROAS 3.95x for and Handbag Jewelry Store Ads | Case Study

Objectives:

  • Develop a brand promotion strategy to boost sales rapidly.
  • Identify high-demand products and optimize advertising campaigns.

Strategy:

Focus on advertising campaigns that drive conversions on the website, connect retargeting, and identify top-performing products.

Facebook and Instagram Ads with ROAS 3.95x for and Handbag Jewelry Store Ads | Case Study
In the first 2 weeks we received 40 leads, identified which of the products were in higher demand, which creatives were bringing real requests.
- Invested $1,145 in advertising budget in November. - Generated 34 purchases with a 3.95x ROAS. - Achieved a profit of $5,600 within one month.

Implementation:

  • Audited the website and revamped the Instagram page.
  • Tested website and Instagram conversion rates separately.
  • Connected retargeting with two campaigns for dynamic retargeting and website visitor audiences.
  • Focused on top-performing products.

Results:

Sales
0
Ads budget in November
$ 0
Profit within first month
$ 0
- Invested $1,145 in advertising budget in November. - Generated 34 purchases with a 3.95x ROAS. - Achieved a profit of $5,600 within one month.

An example of creatives:

Facebook and Instagram Ads with ROAS 3.95x for and Handbag Jewelry Store Ads | Case Study
- Invested $1,145 in advertising budget in November. - Generated 34 purchases with a 3.95x ROAS. - Achieved a profit of $5,600 within one month.
- Invested $1,145 in advertising budget in November. - Generated 34 purchases with a 3.95x ROAS. - Achieved a profit of $5,600 within one month.

Client’s feedback about Kim Romanov:

"Working with Kim Romanov was instrumental in getting our business off the ground. His expertise in digital marketing and keen understanding of our target audience helped us achieve impressive results in such a short time. We highly recommend his services to other small businesses looking to grow."
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Anna
Founder & CEO

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