Facebook and Instagram Ads Campaign Generates Impressive ROI for Jewelry & clothes store
Discover how a Facebook & Instagram Ads campaign helped The Very Thing, an e-commerce brand, increase sales and achieve a 12x return on investment. Learn from this successful digital marketing case study.
In this case study, we showcase how an innovative advertising campaign utilizing Facebook and Instagram ads helped The Very Thing, an e-commerce brand selling jewelry and clothing, achieve impressive results with a small investment.
The Very Thing is an online store with a mission to create unique clothing, jewelry, and handbags that become essential classics in customers’ wardrobes. The brand has a strong online presence through their website (theverything.com) and Instagram page (instagram.com/the.very.thing).
Cooperated for 8 month.
The company faced issues with their website due to CMS limitations, restricting their ability to collect data and use some advertising features. They needed to attract subscribers to their Instagram store, increase the flow of requests through the website, and create a sustainable sales funnel while working with the existing platform.
- Attract more subscribers to the Instagram store.
- Increase the flow of requests through the website.
- Create a more effective sales funnel.
The strategy involved creating a campaign structure for attraction and retargeting, focusing on Instagram as the main source of traffic and conversions. After analyzing past experiences, it was decided to allocate 70% of the budget to Instagram promotions and the remaining 30% to retargeting.
The team worked with the limited capabilities of the website’s CMS, planning to move to another platform with better data collection support in the future. They created galleries and focused on top-selling items in various categories. They also engaged with the audience interacting with the Instagram page. The average monthly budget ranged from $1,000 to $2,000, depending on the season.
The Very Thing’s successful Facebook and Instagram Ads campaign showcases the power of targeted digital marketing strategies in driving sales and achieving impressive returns on investment. Businesses can learn from this case study and adapt similar strategies to improve their own online presence and sales performance.
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