Case Study
Fragrance store Increases Sales by 627% with Google Ads
Discover how a well-structured Google Ads strategy led to impressive results for a fragrance store within a highly competitive niche.
Introduction:
A fragrance store sought to maximize conversions from its website through Google AdWords, despite the highly competitive niche they operate in.
Average monthly budget for Google Ads
$4000
Company Overview:
BeautyBase is an e-commerce fragrance store that offers a wide range of scents for customers.
Project Duration: September 2021 – September 2022.
Situation Analysis:
The store needed to effectively utilize Google AdWords to reach its target audience and increase conversions within a competitive market.
Objectives:
Maximize conversions from the website through Google AdWords while maintaining an acceptable cost per conversion.
Strategy:
Employ a well-structured contextual advertising strategy, targeting the right audience, and focusing on mobile bids, CTA ads, and extensions.
Implementation:
- Set up quality contextual advertising.
- Adjusted segmentation by inquiry frequency.
- Collected nearly 900 keywords.
- Identified the target audience.
- Refined a list of 3,700 negative keywords.
- Focused on mobile bids, CTA ads, and extensions.
- Added additional links with the company name, clarification, and phone number.
- Implemented a “target position on the search page” strategy.
- Designed ads according to the relevancy rule.
- Added anti-scalping protection.
- Connected Google Analytics.
1st Month Results:
0
Sales
$
0
Total ad budget
$
0
Profit
6 Months Results:
0
Sales
$
0
Total ad budget
$
0
Profit
Conclusion:
A well-planned and implemented Google Ads strategy helped the fragrance store achieve outstanding results in sales and conversions, proving that even a competitive niche can be conquered with the right approach.
Client’s feedback about Kim Romanov:
"Kim Romanov and his team have been instrumental in the success of our fragrance store's online presence. Their expertise in Google Ads and digital marketing strategies has significantly increased our conversions and profits. As a small business, we are grateful for their dedication and hard work, and we highly recommend Kim and his team to others seeking to excel in the digital marketing landscape.”
Esmira
CEO