Case Study
Kuna.io Achieves 306 Deposits from Google Ads Campaign with $17,260 Investment
Kuna.io, a Ukrainian cryptocurrency exchanger, invested $17,260 in Google Ads with the objective of maximizing conversions from their website. Within 4 months, they were able to achieve 306 deposits and 3383 registrations, with a monthly budget of $4000.
Introduction:
In the modern digital age, digital marketing plays a crucial role in achieving business goals. With the help of effective digital marketing strategies, businesses can reach out to their target audience and drive conversions. This case study focuses on the successful Google Ads campaign run by Kim Romanov for Kuna.io, a cryptocurrency exchanger based in Ukraine.
Average monthly budget for Google Ads
$4000
Company Overview:
Kuna.io is a B2C cryptocurrency exchanger based in Ukraine. The company aims to make cryptocurrency trading accessible and easy for everyone.
Cooperating from December 2021 until today
Situation Analysis:
Kuna.io wanted to maximize conversions from their website through the Google AdWords contextual advertising channel within the cost per conversion allowance. The goal was to understand where to show ads, how to set them up correctly, and choose the optimal positioning to get a good result, as the niche is complex and highly competitive.
Objectives:
The primary objective was to increase conversions and deposits on the Kuna.io website through Google Ads. The campaign aimed to achieve this objective while staying within the cost per conversion allowance.
Strategy:
Kim Romanov, a digital marketer, was hired by Kuna.io to develop and implement an effective Google Ads strategy. The strategy involved setting up high-quality contextual advertising, segmenting by request hotness, and collecting a semantic core of 250 keyword requests. Additionally, the team found the target audience and developed a list of 1800 negative keywords to ensure that the ads only showed to relevant users.
Implementation:
The implementation involved paying special attention to mobile bids, CTA ads, and extensions. Additional links with the company name keyword were added, along with clarifications and a phone number.
A “search page target position” strategy was implemented, and the ads were made according to the relevancy rule. Anti-click protection was added, and Google Analytics was connected.
Three variants of ads were made, and after A/B testing, one of the ads showed the best results. Another ad was made similar to the best-performing ad.
1st Month Results:
0
Deposits
0
Registrations
$
0
Total ad budget
4 Months Results:
$
0
Deposits
0
Registrations
$
0
Total ad budget
Conclusion:
Kim Romanov’s Google Ads campaign successfully increased conversions and deposits on the Kuna.io website. The implementation of effective Google Ads strategies, including setting up high-quality contextual advertising, segmenting by request hotness, and collecting a semantic core of 250 keyword requests, contributed to the campaign’s success. The use of anti-click protection and A/B testing further optimized the campaign, resulting in a significant increase in registrations and deposits.