Case Study
Clothes Store Increases Sales by 14.37x with $5495 Facebook and Instagram Ad Spend
La Vita, a Ukrainian e-commerce company that offers XXL clothing for women, partnered with digital marketer Kim Romanov to launch Facebook and Instagram ads. By collaborating from May 2021 until October 2022, they achieved a 14.37x Return on Ad Spend (ROAS) by investing $5495 in ads and earning $78990. Read on to learn about their strategy, implementation, and results.
Introduction:
La Vita, a Ukrainian e-commerce company that offers XXL clothing for women, wanted to increase their sales through Facebook and Instagram ads. They partnered with digital marketer Kim Romanov to launch targeted ad campaigns, increase their online presence, and grow their customer base.
Average monthly budget for Meta Ads
Average monthly budget from $2,500 in the beginning to $6,000
Company Overview:
La Vita offers fashionable XXL clothing for women who struggle to find stylish options in their size. They sell their products through their website and Instagram profile, and their target audience is women who wear plus sizes.
Cooperating from May 2021 until October 2022
Situation Analysis:
La Vita faced the challenge of attracting new customers and increasing sales through their website and Instagram profile. They needed a digital marketing strategy that would help them reach their target audience and convert potential customers into buyers.
Objectives:
The objective was to attract subscribers to their Instagram store, restore sales to direct messages, and launch a new product line of tailor-made sportswear.
Strategy:
The strategy focused on changing the advertising targets to direct messaging and promoting top products through video clips with reviews and main advantages. Retargeting was also implemented to reach interested audiences. Individual creatives and galleries were tested, with a focus on interest-based and similar audiences. A new Instagram page was created for the launch of tailor-made sportswear and to divide the categories into underwear, swimwear, and clothes. During the season, creatives were launched on Instagram traffic through the Ads Manager, with active launches to the interacting audience during holidays and mailings to the base.
Implementation:
The advertising strategy was implemented through Meta Ads on Facebook and Instagram. The top products were promoted through video clips with reviews and main advantages, and retargeting was used to reach interested audiences. Individual creatives and galleries were tested, and a new Instagram page was created for the launch of tailor-made sportswear. During the season, creatives were launched on Instagram traffic through the cabinet, with active launches to the interacting audience during holidays and mailings to the base.
Results:
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Total ad budget
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Profit
Conclusion:
La Vita successfully increased their sales and reached their target audience through Facebook and Instagram ads. Kim Romanov’s digital marketing strategy helped them achieve a 14.37x ROAS and generate a significant profit. La Vita plans to continue working with Kim to grow their business and expand their online presence.
An example of creatives:
Client’s feedback about Kim Romanov:
"Working with Kim was a great experience. He created a comprehensive digital marketing strategy that helped us increase our sales and reach our target audience. His expertise in Facebook and Instagram ads and her knowledge of our industry were invaluable. We highly recommend her services to any business looking to grow their online presence.”
Zalina
La Vita Owner