Case Study
Facebook and Instagram Ads with ROAS 3.95x for and Handbag Jewelry Store Ads
Discover how a strategic marketing approach increased sales for a jewelry & handbag business with a fresh start, achieving a 3.95x ROAS in just one month.
Introduction:
Learn how a tailored digital marketing campaign, focusing on Facebook and Instagram ads, helped a newly-established jewelry and handbag business grow its sales and revenue in just one month.
Project duration: July 2021 – April 2022.
Average monthly budget for Meta Ads
$1000 - $1500 depending on the seasonality
Company Overview:
Anna Golovina is a startup e-commerce business selling designer jewelry and handbags, with an average price of $100 per item. The company operates through its website and Instagram page.
Situation Analysis:
The business had no prior data or experience with digital marketing and needed a brand promotion strategy to generate sales quickly.
Objectives:
- Develop a brand promotion strategy to boost sales rapidly.
- Identify high-demand products and optimize advertising campaigns.
Strategy:
Focus on advertising campaigns that drive conversions on the website, connect retargeting, and identify top-performing products.
Implementation:
- Audited the website and revamped the Instagram page.
- Tested website and Instagram conversion rates separately.
- Connected retargeting with two campaigns for dynamic retargeting and website visitor audiences.
- Focused on top-performing products.
Results:
0
Sales
$
0
Ads budget in November
$
0
Profit within first month
An example of creatives:
Client’s feedback about Kim Romanov:
"Working with Kim Romanov was instrumental in getting our business off the ground. His expertise in digital marketing and keen understanding of our target audience helped us achieve impressive results in such a short time. We highly recommend his services to other small businesses looking to grow."
Anna
Founder & CEO