Case Study
Facebook and Instagram Ads for The Pilochki: Impressive Profit for Tools for Manicurists with $3,891 Advertising Budget
See how The Pilochki, a Ukraine-based company specializing in selling nail files and tools for manicurists, achieved an impressive 6.86x ROAS with Facebook and Instagram Ads. Learn how they collaborated with us to launch sales on their website, attracting over 600 new clients and achieving $26,700 profit in just 5 months.
Introduction:
In collaboration with The Pilochki, a Ukrainian-based company specializing in nail files and tools for manicurists, we launched a successful Facebook and Instagram Ads campaign to achieve their objective of launching sales on their website and acquiring new regular customers.
Company Overview:
The Pilochki is a company that specializes in the production and sale of disposable and reusable nail files, tools for manicurists, and beauty salons. They were aiming to attract new wholesalers who would make repeat monthly purchases, and all leads would go into the CRM system, where repeat customers continued to purchase.
Cooperating from October 2021 until today
Situation Analysis:
The company needed to launch sales on their website to acquire new regular customers. They had their own production and wanted to attract new wholesalers who would make repeat monthly purchases. Their advertising budget was $900 per month.
Objectives:
The objective was to launch sales on their website and acquire new regular customers.
Strategy:
Our strategy was to use Facebook and Instagram Ads to attract new clients and achieve the objective of launching sales on the website. We gathered audiences for retargeting and used catalog promotion with top products to attract clients. We also used dynamic retargeting with an audience that viewed the product card and added the product to the cart for periods of 14 and 28 days. We used video and photo mockups to attract clients and created current offers for retargeting, such as the audience who visited the site in 30 days and interacted with the Instagram profile in a couple of months.
Implementation:
We launched a Facebook and Instagram Ads campaign in October 2021 with an average monthly budget of $900. We gathered audiences for retargeting, used catalog promotion, and dynamic retargeting with an audience that viewed the product card and added the product to the cart for periods of 14 and 28 days. We also used video and photo mockups to attract clients and created current offers for retargeting.
Results:
0
Purchases
$
0
Total ad budget
$
0
Profit
Conclusion:
The Facebook and Instagram Ads campaign was a success, achieving the company’s objective of launching sales on their website and acquiring new regular customers. Our strategy of using retargeting, catalog promotion, dynamic retargeting, and video and photo mockups was effective in achieving these results.
An example of creatives:
Client’s feedback about Kim Romanov:
"Kim Romanov was a pleasure to work with. He helped us achieve our objective of launching sales on our website and acquiring new regular customers. The Facebook and Instagram Ads campaign was a success, and we are very happy with the results. We would definitely recommend Kim to other businesses looking to achieve similar results."
Artem
The Pilochki Owner