Case Study
Underwear and loafers business increases revenue by 797% through Facebook Ads & Instagram
See how Ukrainian company, Mona Shop, invested $6,118 in Meta Ads for their e-commerce business, resulting in a 7.97x ROAS and $48,800 in profit. Discover how they collaborated with digital marketer, Kim Romanov, to launch new products and implement a successful advertising strategy.
Introduction:
Mona Shop, business that sells underwear and loafers, struggled with declining sales and ineffective promotion methods. They turned to digital marketer, Kim Romanov, to help increase revenue and attract subscribers to their Instagram store. Through a successful collaboration, Mona Shop invested $6,118 in Meta Ads for 5 months, resulting in a 7.97x ROAS and $48,800 in profit.
Average monthly budget for Meta Ads
1500 - 2500$ depending on the season
Company Overview:
Mona Shop is a B2C e-commerce company based in Ukraine that sells underwear and loafers. Their primary marketing platform is Instagram, where they aim to attract subscribers and drive sales through direct messaging.
Situation Analysis:
Mona Shop was facing a decline in sales and ineffective promotion methods. They turned to digital marketer, Kim Romanov, to help improve their advertising strategy and restore sales to direct messages.
Objectives:
The objective was to attract subscribers to their Instagram store, restore sales to direct messages, and launch a new product line of tailor-made sportswear.
Strategy:
The strategy focused on changing the advertising targets to direct messaging and promoting top products through video clips with reviews and main advantages. Retargeting was also implemented to reach interested audiences. Individual creatives and galleries were tested, with a focus on interest-based and similar audiences. A new Instagram page was created for the launch of tailor-made sportswear and to divide the categories into underwear, swimwear, and clothes. During the season, creatives were launched on Instagram traffic through the Ads Manager, with active launches to the interacting audience during holidays and mailings to the base.
Implementation:
The advertising strategy was implemented through Meta Ads on Facebook and Instagram. The top products were promoted through video clips with reviews and main advantages, and retargeting was used to reach interested audiences. Individual creatives and galleries were tested, and a new Instagram page was created for the launch of tailor-made sportswear. During the season, creatives were launched on Instagram traffic through the cabinet, with active launches to the interacting audience during holidays and mailings to the base.
Results:
0
Direct Messages
$
0
Total ad budget
$
0
Profit
An example of creatives:
Client’s feedback about Kim Romanov:
"Mona Shop had a great experience working with Kim Romanov. He helped us to change our advertising strategy and launch our new product line, which resulted in a significant increase in revenue. His knowledge and expertise in digital marketing helped us to attract subscribers to our Instagram store and restore sales to direct messages. We highly recommend his services to anyone looking to improve their advertising strategy."
Olena
Mona.Shop Owner