Case Study
B2B Tote Bags Manufacturer Increases Revenue by $65,000 per Month with Facebook, Instagram, and Google Ads
Torba, a B2B bags manufacturer, invested $4,000 per month on average for 6 months in Facebook, Instagram, and Google Ads. By optimizing their website and configuring analytics, they achieved a 810.7% ROI and 1,199 leads at $1.7 in October, 1,351 leads at $1.3 in November, and 2,948 leads at $1 in December.
Introduction:
Torba is a B2B Tote bags manufacturer that sought to increase lead generation after experiencing low conversion rates and a blocked Facebook Ads account. They partnered with digital marketer Kim Romanov and invested nearly $4,000 per month on average in Facebook, Instagram, and Google Ads over the course of 6 months from September 2019 to March 2020
Average monthly budget for Meta Ads
Nearly $4000
Company Overview:
Torba is a B2B Tote bags manufacturer that specializes in custom-made bags for businesses. The company was struggling with low conversion rates, blocked Facebook Ads account, and limited lead generation before partnering with Kim Romanov.
Situation Analysis:
Torba had experienced low conversion rates and blocked Facebook Ads account before partnering with Kim Romanov. The website was slow, and the cost per lead from Google GDN was up to $100. The only channel that was generating leads was Google Ads.
Objectives:
Torba aimed to increase lead generation by optimizing their website, launching a successful lead generation campaign from Facebook and Instagram, and configuring analytics for accurate data analysis.
The headline on the landing page has been changed based on the keyword in the Google ads. Over 300 headlines relevant to keywords in the ad, thereby reducing the price per conversion and increasing the number of requests
Strategy:
Kim Romanov helped Torba launch a successful lead generation campaign from Facebook and Instagram with a cost per lead of $1-1.5.
He analyzed competitors and the market to identify gaps and opportunities, resulting in the creation of a new landing page that achieved a 10% conversion rate from visitors to leads and a flow of 1,000 visitors per day.
He also set up analytics tools including Google Analytics and Facebook Pixel to track website performance and customer behavior.
Kim developed a large semantic core of over 1,000 keywords and created 8,000 personalized Google Ads with relevant headlines in the ads and on the landing page, resulting in a lower cost per conversion and an increased number of requests.
Implementation:
Kim Romanov resolved the problem of the blocked Facebook Ads account and configured end-to-end analytics in the CRM system for accurate data analysis, enabling better quality control and informed decision-making.
He also established a Google My Business profile and optimized it to achieve the TOP1 position in organic search in Kyiv, Ukraine, increasing visibility and attracting more potential customers.
Kim conducted an analysis of user behavior by sessions with conversions, allowing for a better understanding of customer preferences and needs, and optimizing the website accordingly.
Results:
Torba achieved a 810.7% ROI and 1,199 leads at $1.7 in October, 1,351 leads at $1.3 in November, and 2,948 leads at $1 in December.
Google Ads generated 1,610 leads from 32,000 clicks and a CTR of 4.43%.
Torba’s revenue increased by $65,000 per month with an average monthly Ads spend of nearly $4,000.
Conclusion:
By optimizing their website and configuring analytics, Torba achieved a significant increase in lead generation, resulting in a substantial increase in revenue. The partnership with Kim Romanov helped Torba to create successful lead generation campaigns on Facebook and Google Ads
An example of creatives:
Client’s feedback about Kim Romanov:
Roma Vashchenko, [11 Sep 2019 at 17:36:14]:
Well just next week should do a 2000000 griven deal in Russia, I like that kind of deals. I’d like to keep it up
Kim Romanov, [11 Sep 2019 at 17:38:01]:
Yesterday according to ROIstat CTR was 7%.
Roma Vashchenko, [11 Sep 2019 at 17:39:24]:
Report for today (11.09.2019)
Active trades at the end of the period: 599
Active trades at the end of the period for the amount of: 5,235,607 UAH
Successfully closed deals: 44
Successfully completed transactions for an amount of: 295,899 UAH
Deals not closed: 71
Unrealized transactions amounting to: 275,569 UAH
New deals created in the period: 31
« Well it's just that next week we're supposed to do a 20,000,000 griven deal from Russia, I like that kind of deals. I would like to keep it up »
Roman Vashchenko
Roman Vashchenko - co-founder of Eurotorba
« We got a lead for 10,000,000 rubles »
Roman Vashchenko
Roman Vashchenko - co-founder of Eurotorba
« All Leeds are high quality »
Roman Vashchenko
Roman Vashchenko - co-founder of Eurotorba
